Digital printing, is the use of digital technology for printing. Digital printing technology is with the continuous development of computer technology and gradually formed a set of machinery, computer electronic information technology as one of the high-tech products. The emergence and continuous improvement of this technology, to the textile printing and dyeing industry has brought a new concept, its advanced production principles and means to the textile printing and dyeing has brought an unprecedented development opportunities.
Textile printing ink is mainly produced in the United States and Europe, while the main consumption in Europe, the United States and China. Since 2011, global production has grown dramatically, by the end of 2016, global production has exceeded 13,000 kiloliters.
The price of textile printing inks has also declined over the past five years due to market impact. Mainly with the popularity of digital printing, more and more manufacturers to enter this area, especially in the field of sublimation transfer. Market competition has become increasingly fierce. But compared with the traditional printing process, the price of this ink is still too high. Gross margin on the global product is about 40%, so since 2014, gross margin has declined to some extent.
Worldwide, textile printing ink manufacturers more, the largest companies accounted for about 11% of the market share, mainly in the United States and Europe. DuPont and Huntsman as the industry benchmarking enterprises, both in product quality or technology, are in a leading position.
The price of foreign products is generally higher than the price of domestic products, but because of the general development of foreign manufacturers history factory, manufacturing technology is more mature, textile printing ink performance is relatively stable. For Chinese manufacturers want to seize the domestic market, should strengthen the technology research and development, production of better textile printing ink products.
In the Chinese printing market, the objective of Tianwei to do better than Lan Yu digital, with its German SAP system, in the ink formula is better. And Honghua digital, like to promote the digital printing industry in China, China's digital printing industry has made outstanding contributions.
At present, textile printing is still a lot of traditional technology, poor environmental protection, design cycle is long, these shortcomings more and more prominent. So the side of these factors for the development of this industry provides a good opportunity. According to market research firm QYResearch released data show that more and more manufacturers into the field of textile printing ink, production and production will grow rapidly, is expected in the next 6 years compound annual growth rate of about 19%.